We are the “data controller” in respect of your personal information. We take our relationship with all our users seriously, and this includes how we handle your personal information. We are committed to protecting the privacy of our customers’ personal information. This Policy sets out the ways we process any personal data relating to you.
1. The personal data we collect about you
Through your use of our websites and our social media channels, sometimes during visits to our stores and events, or where we communicate with you (e.g. by telephone, post, or email), we may collect and process the following information about you.
Where lawful to do so we may also obtain personal information about you from (or combine it with information from) public sources, third party service providers, individuals who have indicated you have agreed for them to provide your personal information, government authorities and other third parties.
We may supplement the information we collect about you directly with the information we receive from third parties in order to improve our products/services, to tailor our content to you and send you details of promotions and/or offers which we believe may be of interest to you.
2. How do we use information about you?
We may use your personal information for the following purposes:
• to process an order placed via our websites or over the telephone;
• to respond and/or deal with your request or enquiry;
• to enter you in contests and notify you of results;
• to administer our websites and social media channels and personalise content for you;
• for internal record keeping;
• to provide you with information at your request, or as a result of searches undertaken using our websites;
• to provide marketing that you have requested or agreed to receive or which we are otherwise lawfully entitled to undertake with you as a customer or prospective customer and provided you have not opted out;
• to record your marketing preferences;
• to personalise offers, promotions and advertising provided to you based on our understanding of your browsing and shopping habits or purchase history;
• to register you for certain features on our websites;
• to improve our products and services (for example to speed up your searches, recognise you when you return to our websites, respond to your feedback, respond to problems, and tailor what we do to suit your requirements further);
• in relation to User Content, on our websites, social media channels and marketing communications to promote our products, provided in each case that we have your permission;
• where necessary as part of any restructuring of us or sale of our business or assets;
• management analysis, audit, forecasting, business planning and transactions, ensuring our compliance with applicable laws, regulatory requirements, and policies, and dealing with legal claims and related administrative activities and related records retention requirements; or
• to establish or exercise our legal rights and to comply with law enforcement or other government agency requests or court orders.
We may also anonymise your personal data and use it for the purposes described above as part of aggregated, non-personal data for research, statistical and other purposes (such as improving our websites, products and services) or measuring the effectiveness of our advertising.
3. Who does we share your personal data with?
We may share your personal data with third party companies (such as advertising and marketing agencies, social media agencies and platforms, software providers, and service providers such as couriers, customer services and payment services providers) for the purposes set out in this Policy including for example to complete your order, to facilitate your experience of our websites, enable offers, advertising or other promotional activity or materials about our products and services to be provided to you, to operate recognition or reward programmes, respond to your queries and / or to provide you with certain services such as aftercare services.
4. Your ability to access, restrict and correct
You have certain abilities in relation to your personal information. You may access the personal information we have collected regarding you, correct the information, and opt-out of particular uses of your information for marketing purposes. Please contact us using the contact details below if you would like to access, restrict, or correct your information.
5. Use of Cookies
We may use cookies in order to provide a better service or identify which pages on our website are of special interest. A cookie is a small piece of information which a website stores via your web browser and which can later be retrieved. The main objective is to identify users and personalise their visit by customising web pages for them, for example by welcoming them by name next time they visit the same website. Every time you visit the website, our servers, through cookies, pixels and/or GIF files, collect basic technical information such as your domain name, the address of the last URL visited prior to clicking through to the website, and your browser and operating system. We may also use third party analytical tools (e.g. Google Analytics) to analyze activities on the website and use of the website. You do not need to enable cookies to visit the website; however, some parts of the website and some services may be more difficult or impossible to use if cookies are disabled. You can find more information about the types of cookies we use and how to change your settings by visiting our Cookie Policy.
6. What do we do to safeguard personal data?
We have put in place safeguards to check that our internal procedures meet our high policy standards. We also use reasonable efforts to ensure that our service providers agree to protect your personal data. We use reasonable technological, physical and other measures to keep your information protected from loss, misuse and unauthorized access, disclosure, alteration and destruction, taking into due account the risks involved in the processing and the nature of the personal information.
Where we have given you (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our website(s) and/or social media channels; any transmission is at your own risk.
Our websites are not intended for children under the age of 13 and we do not knowingly collect personal information online from visitors of this age group.
7. How long will we store your personal data?
We take steps to ensure that your personal information is retained for only as long as it is necessary for the purpose for which it was collected. After this period it will be deleted or in some cases anonymised.
Where we have collected the personal information based on your consent and we have no other lawful basis to continue with that processing, if you subsequently withdraw your consent then we will delete your personal information.
8. Other Websites and Services
We may offer links to third party websites and you may see our advertising on third party websites (such as social media platforms). However, we are not responsible for the information collection policies of any such third party websites. If you visit a third party website, we advise you to review their privacy and other policies before you submit any personal data to them. We do not accept any responsibility or liability for these policies.
9. Changes to this Policy
We may change this Policy at any time. Any changes to this Policy will be posted on our websites.
10. Contact us
If you have any questions regarding this Policy, please contact us.
